I'm Ryan 
, a partnerships person who started on the talent side. I find brands that actually fit my creators, close the deal, and make it easy for them to book again.
The creators and campaigns I spent the most time on.
Food creator · TikTok · 2021 to 2023
She had about 500K followers when we started working together and more than 2 million by the end. I handled most of her brand deals in that time, from Taco Bell and Chipotle to a weekly Snapchat creator program. Bloom Nutrition booked her 10+ times.
Teacher · TikTok · 2021 to 2023
Patrick is a teacher, so I pitched him to brands that fit, like Clorox's back-to-school campaign and Rosetta Stone. Clorox came back with more than double what I pitched. In 2023, he shot a two-part series for Japan's Kanagawa Prefecture in Hakone and Yokohama.
BBQ cook · YouTube · 2022 to 2023
AB is a BBQ cook on YouTube, so most of his deals were food and kitchen brands. Texas Pete was the biggest single deal on my roster. On Kamikoto I raised the rate twice and cut exclusivity from a year to three months. I also set up TV, licensing, and cookbook meetings for him.
Brand campaign · TikTok · 2022 to 2023
I was the main point of contact for both AM/PM and The Crazy Gorilla, and I handled everything between them, from negotiation and contracts to deliverables and payment. I got AM/PM to almost double its opening offer for three TikToks, and they booked him again in 2023.
Brand campaign · TikTok and Instagram
Reggie was on my roster, and I coordinated the campaign between him and Old Spice. One TikTok passed 25 million views on its own.
TikTok content house · 2022 to 2023
Gushcloud's first New York content house: five TikTok creators living and filming together. I helped develop the house and was the creators' main brand contact and day-to-day manager, from rate cards and onboarding to pitching and closing their deals.
Web3 partnerships · 2022 to 2023
Cordell Broadus, Snoop Dogg's son, goes by Champ Medici in Web3. At the Champ Medici Lounge kickoff during NFT NYC 2022, I was his liaison in meetings with The Sandbox and Tezos. I helped him and Gushcloud's CEO negotiate with The Sandbox and Trezor, and worked on his 2023 deals with Smartwater, Mix Marvel, and Funk Away.
Other brand work worth knowing about.
Temu sent big budgets with no real brief. I met their partnerships lead until the goal was clear, matched talent to it, and negotiated rates with creators outside our roster.
A campaign I ran across seven creators. When the AR filter and ad-partner setup got stuck, I worked out the fix and shared it with all of them.
Ran the Tower of Fantasy booth at Anime NYC. I learned the game the day before, set up the booth and promos, lined up cosplayer and influencer schedules, and sold the game to people walking by.
I ran the account day to day, kept deliverables and payments on time, and negotiated the renewal with both sides.
Brand deals for Kane Lim after the show hit Netflix, including Gentle Monster, Fenty Skin, Maserati, and BMW.
An NFT music platform. I built a market analysis for Western crypto audiences, then hired and managed their Twitter lead and Discord mods. The Discord grew by about 300 members a week.
A few events I worked or showed up for.
Agency, Web3, PR, and event work outside of brand deals.
Cold outreach in 2021 that built our creator roster, including The Paper Pat and Babydumpling.
Represented Gushcloud and Champ Medici, with meetings at Razorfish, Tezos, The Sandbox, and Animoca Ventures.
Rebuilt our press list and pitched Variety, WWD, and Rolling Stone on news about Naomi Campbell, Kyle Kuzma, Bling Empire, and Russell Simmons.
Virtual events during COVID at GC Studios, including a Studio 54 night for Gabrielle's Angel Foundation.
Set up meetings with B17 Entertainment, Vimeo, and Harvard Common Press.
Built revenue projections for Def Toons, a TikTok house, and Sneakertopia.
Music, sports, and school.
Release planning for Rapsody's Eve, Willow's self-titled album, and Jaden's ERYS. I managed budgets for vinyl, packaging, and merch, and helped run Vic Mensa's listening event at The Break Bar.
Wrote about 40 company reports for sponsorship outreach and built a database of 600+ player and team sponsorship deals.
Co-founded Pi Rho Mu, a talent representation group, and ran marketing for WashURecords, where I produced the Black Box Series with student rappers.
Manchester United, London
Researched sponsorship prospects.
Roc Nation Records, New York
Planned album releases.
Gushcloud International, LA
Press outreach, virtual events, and signing creators to our roster.
Gushcloud International, LA
Repped creators and closed their brand deals.
Gushcloud International, NYC
Led our Web3 work and kept running brand deals.
Independent, NYC
Research and invest in crypto.
WashU, Olin Business School
BSBA in Marketing and Economics & Strategy, 2020
English, Korean, Spanish, and French